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Doom-scrolling - The New Way They're Brainwashing You

Writer's picture: Editor Darren BirksEditor Darren Birks

Deep State involved in platforms designing algorithms keeping the masses distracted and afraid.


Doom-scrolling has become the biggest pass-time in the entire western world. a new study reports that the average adult with a phone doom-scrolls for six hours a day, every day. It's being called the defining habit of the digital age, a self destructive habit that allows the state and big tech to trap individuals into an endless cycle of fear, anxiety, and inaction so you're easier to manipulate.


Facebook, Twitter, and TikTok algorithms have all been engineered to hook you in, and are specifically designed to play on your emotions. Called 'maximising user engagement' the algorithms prioritise emotionally charged content that keeps people locked into their screens.


A study by the Pew Research Center found that the average adult spends over six hours per day doom-scrolling, with 45% reporting they feel "worse about the world" after scrolling.

"Social media giants know exactly what they are doing," said former Facebook executive Tim Kendall in testimony to the U.S. Senate in September 2020. "Their platforms are designed to exploit human psychology and keep users addicted." Every video, every like, every comment, has been carefully curated by the algorithm to play on your fears, angers, and anxieties. Why? Because in that state you are much more susceptible to suggestion, and to being manipulated.


You are not in control of what you see. You may think you are, you may even kid yourself that you are, but you're most definitely not. You are being totally controlled by an algorithm that is your enemy. Every time you scroll you are actively handing over more information about yourself to them. Information that they will actively use against you.


The rise of doom-scrolling has coincided with a dramatic increase in anxiety disorders, as the American Psychological Association reported in its 2023 Stress in America survey: "More than 70% of Americans say they feel overwhelmed by the constant flow of bad news online."

"a deliberate attempt to keep the masses distracted and afraid," 

Some scientists point out that doom-scrolling leaves people feeling powerless and unable to enact change. "This is learned helplessness on a global scale," said psychologist Dr. Jean Twenge in a 2024 interview. Conservative commentator Ben Shapiro went further calling it "a deliberate attempt to keep the masses distracted and afraid," whilst commentator Naomi Klein warned, "The endless barrage of crises keeps people paralysed instead of mobilised." On social media, users debated the issue, with one post going viral: "Doom-scrolling isn’t awareness. It’s digital self-sabotage."


The 2023 Global Digital Habits Report, published by DataReportal, found that doom-scrolling increased by 38% post-pandemic. The Journal of Behavioural Addictions published findings in August showing a direct correlation between doom-scrolling and increased rates of anxiety and depression. The U.S. National Institute of Mental Health’s 2024 report stated that social media overuse contributes to a 30% rise in diagnosed anxiety disorders among young adults.

Trapped in a loop of fear and helplessness, people are losing their ability to act, exactly as designed by the engagement-driven platforms they rely on.

Deep State Involvement.

Platforms want to monopolise your time so their advertisers can sell you more shit. But there's something much more sinister going on behind your doom-strolling, those that want to control us routinely instruct platforms what to show us, what 'message' they want to see what 'narrative' they want to promote. This is not a conspiracy theory, this is a fact. Twitter, Facebook, and Google have all been found guilty of colluding with the deep state to manipulate the public.


If you want to take back control of your life, switch your phone off. or, at the very least delete all the social media apps that are robbing you of time, energy and money. Because make no mistake, they prevent you from achieving your goals by exploiting psychological tricks designed to keep you online. Don't let platforms use variable rewards, infinite scrolling, and fear-based content to trap you into a pointless loop of passive consumption instead of productive action.


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